Designotopia

All thing being equal.They are not.

As first world consumers. We have tremendous power. What we collectively choose to buy. Or not to buy. Can change the course of life and history on this planet.

(RED) is that simple an idea. And that powerful. Now. You have a choise. There are (RED) credit cards, (RED) phones, (RED) shoes, (RED) fashion brands. And no. This does not mean they are all red in color. Although some are.

If you buy a (RED) product or sign up for a (RED) service. At no cost to you. A (RED) company will give some of it’s profits to buy and distribute anti-retroviral medicine to our brothers and sisters dying of AIDS in Africa.

We believe that when consumers are offered this choise. And the products meet their need. They will choose (RED). And when they choose (RED) over non-(RED). Then more brands will choose to become (RED) because it will make good business sense to do so. And more lives will be saved.

(RED) is not a charity. It is simply a business model. You buy (RED) stuff. We get the money. Buy the pills and distribute them. They take the pills. Stay alive. And continue to take care of their families and contribute socially and economically in their communities. If they don’t get the pills. They die. We don’t want to give them the pills. And we can. And you can. It’s easy. All you have to do is upgrade your choice.

Aspiring project headed by the leader of U2 Bono and Bobby Shriver with complete new approach to the problem of fighting against AIDS in Africa. I always thought, why such things can’t be invented in Ukraine?

Really simple idea and brilliant realization.

Originality of this projects is that, if you want to give money for buying pills from AIDS, there is no need to go to the bank or transfer money throught credit cards. It’s enough to buy beautiful and stylish (RED) thing.

Something from that list may fit:

• iPod Nano
• Motorola RAZR and SLVR
  
• GAP Clothes
  
• Clocks, clothes and sunglasses from Armani
• Converse shoes
  
• American Express cards

And sure. All in (RED). Can you imagine (RED) Intel Core Duo 2 Mac?
This is exactly that case when a small idea became a key to realisation of big one. Cool. You just go to the shop, buy red thing and in addition make a good deed.

Special for those, who don’t believe in charity. As said above, (RED) is a business model. Organizers get their profit and the rest of money are being transfered on GlobalFund’s account. There are more than 10 million dollars transfered at this time.

And what have you done to save the humanity?

P.S. Watch online or download Bono’s speach on TED.