Designotopia

You can love or hate them. There are two of them. They are as a single whole. They inseparable from the university’s time. Every day they think out one of the best vinyl toys and illustrations. They are cute and awful at once. They are from another world…

Meet TADO!.

More than one year ago Mike and Kattie announced the development of the new site for their studio. And disappeared…
Sure. With such popularity there is not too much time. They contrive not only absolutely marvellous illustrations, but also make vinyl toys which is saturated with their specific humor.

Having worked hand in hand for a couple of years they turned out well an impressive portfolio and didn’t fall into routine.
Good attitude in always near. First crossroad towards the sun. Or just to the new site on http://tado.co.uk.

All thing being equal.They are not.

As first world consumers. We have tremendous power. What we collectively choose to buy. Or not to buy. Can change the course of life and history on this planet.

(RED) is that simple an idea. And that powerful. Now. You have a choise. There are (RED) credit cards, (RED) phones, (RED) shoes, (RED) fashion brands. And no. This does not mean they are all red in color. Although some are.

If you buy a (RED) product or sign up for a (RED) service. At no cost to you. A (RED) company will give some of it’s profits to buy and distribute anti-retroviral medicine to our brothers and sisters dying of AIDS in Africa.

We believe that when consumers are offered this choise. And the products meet their need. They will choose (RED). And when they choose (RED) over non-(RED). Then more brands will choose to become (RED) because it will make good business sense to do so. And more lives will be saved.

(RED) is not a charity. It is simply a business model. You buy (RED) stuff. We get the money. Buy the pills and distribute them. They take the pills. Stay alive. And continue to take care of their families and contribute socially and economically in their communities. If they don’t get the pills. They die. We don’t want to give them the pills. And we can. And you can. It’s easy. All you have to do is upgrade your choice.

Aspiring project headed by the leader of U2 Bono and Bobby Shriver with complete new approach to the problem of fighting against AIDS in Africa. I always thought, why such things can’t be invented in Ukraine?

Really simple idea and brilliant realization.

Originality of this projects is that, if you want to give money for buying pills from AIDS, there is no need to go to the bank or transfer money throught credit cards. It’s enough to buy beautiful and stylish (RED) thing.

Something from that list may fit:

• iPod Nano
• Motorola RAZR and SLVR
  
• GAP Clothes
  
• Clocks, clothes and sunglasses from Armani
• Converse shoes
  
• American Express cards

And sure. All in (RED). Can you imagine (RED) Intel Core Duo 2 Mac?
This is exactly that case when a small idea became a key to realisation of big one. Cool. You just go to the shop, buy red thing and in addition make a good deed.

Special for those, who don’t believe in charity. As said above, (RED) is a business model. Organizers get their profit and the rest of money are being transfered on GlobalFund’s account. There are more than 10 million dollars transfered at this time.

And what have you done to save the humanity?

P.S. Watch online or download Bono’s speach on TED.

Blogs are rushing. Almost everyone think that he is a blogger.

They are uncovered in various media. World networks are sinking in them. After a few years all most fresh news will be in blog systems. New York Times will fall into obvilion or will go in for something similar.

They are good or abominable, multifarious . They are drawing the mouth, forcing to laugh until one cries. What makes people to waste their time? To tell about them?

For me it’s a desire to share my ideas and ideally find the people same as me.

What can be the topic in the future? Maybe something like that:

• Design (from typography to design-management)
• Music (all electronic styles, mainly trance, house, minimal)
• Project management

What will be next? If to say honestly — I don’t know. I will not promise to write every month, week or day. However I can say that there will be a lot of interestion projects. It will be fine it you want to participate in one of them.

I will be very glad if something typed here will be useful or help to suggest an incredible idea.